Erlan Fernanda

As Learning Strategic Partner

Education

1999 – 2005
Catholic University of Parahyangan,
Bandung, Faculty of Economy,
Majoring in Economics Sciences and
Development Studies (S1)

Experience

• Bank Mega
  • 02/2020 – 07/2025
  • VP Regional Investment Sales Head – Jakarta 1, Surabaya, Kalimantan
  • 06/2018 – 01/2020
  • VP MegaFirst Area Business Manager – Sudirman Area
• HSBC
  01/2018 – 06/2018
  AVP Branch Manager – Kuningan Branch
  11/2016 – 12/2017
  AVP Area Banking Acquisition Head – Jakarta
  10/2012 – 10/2016
  AVP Branch Manager – Kemang Branch
  07/2011 – 09/2012
  Branch Sales Manager – Senayan Branch
• Bank Cimbniaga
  01/2011 – 06/2011
  AVP Senior Relationship Manager – Private Banking
  Sudirman Jakarta
• Bank Permata
  06/2010 – 12/2010
  Priority Relationship Manager – Sudirman Branc
• Bank Barclays
  10/2009 – 04/2010
  Senior Premier Relationship Manager – Sudirman
  Branch
• HSBC
  04/2006 – 09/2009
  Premier Relationship Manager – WTC Sudirman
  Branch
• Monex Investindo Futures
  05/2005 – 12/2005
  Representative Officer – Sudirman Jakarta.
• Citibank Outsorcing
  02/2005 – 04/2005
  Card Advisor – Bandung.

Achievement

• 2023 Highest investment revenue achievement contribution among other peer (39% against national achievement)
• 2020 – 2021 Successfully increase AUM of wealth product and the investment highest revenue ever for Regional JAK 1, also highest contribution for new to product (mutual fund) among other peers
• 2019 highest area wealth management center in term of mutual fund new to product penetration at Regional Jak 2
• 2016 Successfully rebuild new acquisition team in Jakarta Area with almost 70% new hiring Team
  Leader and Acquisition Sales Person with well increased in term of productivity.
• 2014 and 2015 Runner Up as The Best Branch Manager for Small and Medium Branch HSBC IMO
• 2014 The Most Supportive Branch at Mobile Sales Award (HSBC Kemang Branch)
• 2013 – 2015 Three years in a row the IMO Wealth Star Champion in HSBC Global Event (awarded at
  Japan 2013 , China 2014 , Bali 2015)
• 2008 The Best Relationship Manager in HSBC IMO (Indonesia Management Offices)
• 2007 One of the best Relationship Officer in HSBC IMO (won 72 gram gold) and conducted Manulife
  Bancassurance Australia Trip (national competition of bancassurance product)